JOURNAL

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Updated: Jan 18, 2019

We always take our inspiration from nature when it comes to designing our collection campaigns.

For Summer 2018 we've taking a note from the forests with our new obsession, green. This calming colour is a perfect addition to any wardrobe, and when paired with fresh garments in white it can really make a statement.



Green is a colour of nature, and therefore people tend wear it exclusive in spring and summer opting for more conservative shades in fall and winter. Of course, it is much easier to pull off a summer-ish look with a cute light green dress, rather than matching green items with winter boots. However, let’s embrace challenges of green this year and experiment with integrating it into our wardrobe all year round


© 2018 by J Generation

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