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Updated: Jan 18, 2019

We always take our inspiration from nature when it comes to designing our collection campaigns.

For Summer 2018 we've taking a note from the forests with our new obsession, green. This calming colour is a perfect addition to any wardrobe, and when paired with fresh garments in white it can really make a statement.

J Generation Summer Collection 2018

Green is a colour of nature, and therefore people tend wear it exclusive in spring and summer opting for more conservative shades in fall and winter. Of course, it is much easier to pull off a summer-ish look with a cute light green dress, rather than matching green items with winter boots. However, let’s embrace challenges of green this year and experiment with integrating it into our wardrobe all year round

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What are your wardrobe must haves?

We love filling our wardrobes with wonderful masterpieces of fashion and design, but sometimes you need your basics...

In the hot summer months it's important to have your basics covered for those oh too hot days where you just can't be bothered putting together a whole outfit. You MUST HAVE beautiful soft pants and at least one white linen shirt that creates an essence of fashion in that whole "I woke up like this style".

"This is not your school uniform white shirt or work shirt. The fabric and cut are key; be sure to read the material tag and opt for natural fibres like cotton when possible. " - Zara Wong, Vogue

J Generation head designers, Dianne Vale, loves easy to throw on dresses for the summer months. Her personal favourite is the Shiloh Dress, "at a perfect length just on the knee and a v neck, it makes shorter women like me feel chic without having to try!"

Have a look at your wardrobe and make sure you have your easy to throw on basics ready before the heat kicks in.

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