BEHIND THE BRAND
Founded in 2014, J Generation is an Australian made and owned range of beautifully produced linen and naturally performing fibre garments.
As an Australian fashion manufacturer we strive to produce high quality timeless linen styles that are on trend for our customers and suit the unique Australian climate.
Dianne Vale, the owner and founder of J Generation, has a passion for unique and forward thinking fashion. Since completing her education in Sydney, Dianne went on to draw inspiration from fashion across Northern Europe to bring you natural styles and trends that are always fresh and edgy.
As a family run business, Dianne's husband Andrew and daughter Cass are largely involved in the design and manufacturing processes, putting to use a range of skills.